Philosophy

At the core of our brand, is the philosophy that skincare is essential for feminine beauty but only provided it matches your true soul. No one is perfect, still everyone is! The key to enjoying life is taking a journey into your true self. Discover it, come to love it, and here comes proper beauty and skincare with visible results.

With this in mind we have created cosmetics that make you feel perfectly “at home” with your true self – and at any moment.

We have combined herbal medicine, aromas, colors and ancient tradition, and took inspiration from the impressive powers of natural ingredients to make a different kind of natural skincare.

Skincare that takes care of your skin and of your soul too.

To help you choose the best for you and only you, we put together a roadmap for a journey to yourself, to the divine and the regal you.

To help you on the path to self-reinvention, we have “painted” soul portraits of six royal women from history. Because we believe that if you embrace yourself and find your happiness, you are Royal.

Take the test and “locate” your soul type! And then, so naturally, your ideal skincare comes along! The skincare that calms you down when you are stressed out, gives you energy amid exhaustion, and makes you glow enhancing your lovely features.

Step into the royal world of mood-enriching content and beautiful products that will elevate your mood to a royal way of living and self-esteem. Our passion is to transform your everyday routines into ceremonial moments that will make you feel the beauty of life while improving your skin. Let the regal journey begin!